Sony HE

THE BRIEF:

FILMOLOGY WERE ASKED TO CREATE AN INCENTIVE FOR CONSUMERS TO PURCHASE SONY DVDS THAT WERE SOLD THROUGH VARIOUS OUTLETS IN AN ATTEMPT TO INCREASE DVD SALES.

THE SOLUTION:

A 2-4-1 cinema ticket promotion!

The promotion was advertised on store displays, POS and on the My Movies Xtras website. Consumers entered the code printed upon a leaflet found inside the DVD case on SONY’s My Movie Extras website and chose the 2-4-1 cinema offer.

The claim was verified by SONY who transferred the data of qualifying consumers to Filmology via an API (Application Program Interface) feed. Filmology then issued an email with a Cineworld eCode that could be exchanged for one Adult cinema entry to see any 2D performance when another ticket is purchased in the same transaction.

WHAT FILMOLOGY DID:

Cinema ticket promotions can be a tricky business. Luckily, we’ve got over a decade’s experience creating, running and managing these types of campaigns and could provide all the assistance Sony needed to make it a success. Our services included:

  1. Built and hosted the back-end processing platform
  2. Daily monitoring of the processing platform
  3. All negotiations and dealings with Cineworld
  4. Feedback and approval on all promotional communications
  5. Fulfilment of all Cinema e-tickets to qualifying claimants
  6. Dedicated Customer Services email address for participant enquiries
  7. Generation of a weekly application report for our client.

WANT TO KNOW MORE?

Cinema ticket promotions are what the Filmology team do day in, day out! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team