TO OFFER ALL NEW METLIFE POLICYHOLDERS THE OPPORTUNITY TO CLAIM A FREE CINEWORLD FAMILY PASS VALID FOR ‘THE PEANUTS MOVIE’.
MetLife policyholders who took out an accident protection insurance policy were sent an email or text message 31 days after the policy start date with a unique activation code and details of how to claim the goods via a promotional website.
WHAT FILMOLOGY DID:
- Provided unique activation codes
- Designed, built and hosted the promotional website
- Liaised with the Cineworld team
- Worked with the Film Distributors
- Obtained film imagery and assets