BRITVIC AND BHS WANTED TO INCREASE THE SALE OF KIDS MEALS IN THEIR STORES ACROSS THE UK. TIME TO UNLEASH THE POWER OF THE BIG SCREEN!
Parents who purchased a kid’s meal at a participating BHS store they were entitled to complimentary kids cinema tickets.
Each meal box contained a leaflet that had a unique code that needed to be entered on a specially designed promotional website, along with the customers’ details. Customers then received an email with the ODEON Kids Voucher attached.
Simple. Effective. Engaging. And of course, a big win for both Britvic and BHS. Everything a good campaign should be!