TO OFFER PURCHASERS OF KASPERSKY PRODUCTS THE OPPORTUNITY TO WIN ONE OF TWO MISSION IMPOSSIBLE 5 THEMED HOLIDAY PRIZES.
Kaspersky partnered with Paramount Pictures, offering purchasers of their products the chance to win a holiday prize with the release of the highly anticipated Mission Impossible Rogue Nation movie. Having successfully delivered a number of promotions for Kaspersky, Filmology was approached to manage this on their behalf. Consumers who purchased selected online software were entered into a prize to win one of the two-holiday prizes. They were directed to a promotional website with details of each holiday prize available. Consumers selected the particular prize draw that they wished to enter, along with their details with their details – winners were drawn at random.
WHAT FILMOLOGY DID:
- Created and launched a promotional website where consumers of Kaspersky could register to enter to win one of the two holidays available – Washington DC or Morocco. At the end of the promotion, Filmology managed the prize draw and passed the winner’s details to the holiday agencies that had provided the prizes.