Bokomo

THE BRIEF:

TO CREATE AN INSTANT WIN PROMOTION THAT REWARDED LUCKY CONSUMERS THE CHANCE TO WIN TICKETS TO THEIR LOCAL NUMETRO CINEMA.

THE SOLUTION:

Consumers who purchased an Otees pack with a winning sticker (100,000 of these were applied randomly to packs of the product), would receive an Adult 2D NuMetro cinema ticket. If a winning sticker was revealed, the consumer was asked to text “OTEES” and the unique 9-digit number to the shortcode provided and, by return they’d receive an SMS with a mobile code movie e-ticket for any Nu Metro cinema in South Africa. The consumer would then take their mobile to their favourite Nu Metro Cinema to redeem their e-ticket at the cashier’s desk.

WANT TO KNOW MORE?

CINEMA TICKET PROMOTIONS ARE BREAD AND BUTTER TO THE FILMOLOGY TEAM! IF YOU’RE LOOKING TO  CREATE A BLOCKBUSTER PARTNERSHIP  BETWEEN YOUR BRAND AND AN UPCOMING MOVIE, GET IN TOUCH WITH THE FILMOLOGY TEAM VIA THE LINK BELOW!

Click here to contact the Filmology Team