THE MILLENNIAL GENERATION IS NOW ONE OF THE MOST PROFITABLE CONSUMER GROUPS ON THE PLANET.
They’re also joining the workforce in greater numbers that ever. In fact, the millennial generation makes up 40% of the workforce right now!
When it comes to appealing to millennial needs, film is something high on their list of ‘loves’. And whilst viewing habits may be changing, cinema remains a constant source of entertainment.
So, if your workforce is teeming with the millennial generation, or you’re looking to encourage engagement with them, offering film as an incentive or reward might be the hook you’re looking for.
Here are 8 must-know facts about millennials and their love of the big screen…