THE BRIEF:

Running across Europe in countries including the UK, Austria, Spain, Germany, France and Switzerland, customers of Toys R Us stores who purchased Spongebob products were given the opportunity to claim free cinema tickets.

THE SOLUTION:

After purchasing qualifying Spongebob Squarepants products in Toys R Us stores, consumers were presented with a leaflet that contained a unique code. After completing their details, participants had the opportunity to claim free child and adult cinema tickets, either an eCode via online delivery or a physical ticket through the mail.

WHAT FILMOLOGY DID:

  • Designed, built and hosted the promotional website using artwork and details supplied by the client
  • Liaised with all international territories for the procurement of tickets
  • Provided FAQs, Terms and Conditions and email templates
  • The translation of all copy into Spanish, German and French
  • Generation of URNs for print on the promotional vouchers
  • Generation of a weekly application report for our client

WANT TO KNOW MORE?

Cinema ticket promotions are bread and butter to the Filmology team! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

Back to Case Studies