Filmology were asked to create an incentive for consumers to purchase SONY DVDs that were sold through various outlets in an attempt to increase DVD sales.


A 2-4-1 cinema ticket promotion!

The promotion was advertised on store displays, POS and on the My Movies Xtras website. Consumers entered the code printed upon a leaflet found inside the DVD case on SONY’s My Movie Extras website and chose the 2-4-1 cinema offer.

The claim was verified by SONY who transferred the data of qualifying consumers to Filmology via an API (Application Program Interface) feed. Filmology then issued an email with a Cineworld eCode that could be exchanged for one Adult cinema entry to see any 2D performance when another ticket is purchased in the same transaction.


Cinema ticket promotions can be a tricky business. Luckily, we’ve got over a decade’s experience creating, running and managing these types of campaigns and could provide all the assistance Sony needed to make it a success. Our services included:

  1. Built and hosted the back-end processing platform
  2. Daily monitoring of the processing platform
  3. All negotiations and dealings with Cineworld
  4. Feedback and approval on all promotional communications
  5. Fulfilment of all Cinema e-tickets to qualifying claimants
  6. Dedicated Customer Services email address for participant enquiries
  7. Generation of a weekly application report for our client.


Cinema ticket promotions are what the Filmology team do day in, day out! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Find out more about our awesome cinema ticket promotions and contact the Filmology team today!

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