THE BRIEF:

To offer consumers of Peperami products the chance to win one of 250,000 Free Cinema Tickets.

THE SOLUTION:

Customers were invited to visit a specially designed website to enter a code that could be found on all specially flashed packs. Winners were notified immediately if they’d won (and encouraged to try again if not); and asked to choose between a standard Adult 2D Cineworld e-ticket or a standard Adult IC Cinema ticket.

WANT TO KNOW MORE?

Cinema ticket promotions are bread and butter to the Filmology team! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

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