THE BRIEF:

To offer all new MetLife Policyholders the opportunity to claim a Free Cineworld Family Pass valid for ‘The Peanuts Movie’.

THE SOLUTION:

MetLife policyholders who took out an accident protection insurance policy were sent an email or text message 31 days after the policy start date with a unique activation code and details of how to claim the goods via a promotional website.

WHAT FILMOLOGY DID:

  • Provided unique activation codes
  • Designed, built and hosted the promotional website
  • Liaised with the Cineworld team
  • Worked with the Film Distributors
  • Obtained film imagery and assets

WANT TO KNOW MORE?

Cinema ticket promotions are bread and butter to the Filmology team! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

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