THE BRIEF:

Britvic and BHS wanted to increase the sale of kids meals in their stores across the UK. Time to unleash the power of the big screen!

THE SOLUTION:

Parents who purchased a kid’s meal at a participating BHS store they were entitled to complimentary kids cinema tickets.

Each meal box contained a leaflet that had a unique code that needed to be entered on a specially designed promotional website, along with the customers’ details. Customers then received an email with the ODEON Kids Voucher attached.

Simple. Effective. Engaging. And of course, a big win for both Britvic and BHS. Everything a good campaign should be!

WANT TO KNOW MORE?

If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

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