HOW TO MAKE YOUR STAFF FEEL LIKE SUPERSTARS

What makes a successful business: its products? Its innovation? Its profitability? The levels of service it offers? Or how about its dedication to corporate or social responsibility? Actually, it’s none of those things – not by a long shot.

You see, the biggest, best and most successful businesses will all say the same thing – their people are what makes them the success they are today. And it’s not difficult to understand why; a happy workforce is more productive, more enthusiastic and simply more motivated to go the extra mile day in, day out.

Savvy HR managers will already know that a simple thank you for a job well done is great for both the workforce and business, but when it comes to offering experiential rewards for going that extra mile, cinema tickets are a great way to do just that and make your staff feel like superstars in the process. After all, who doesn’t enjoy a night out at the cinema?

Whether you’re taking a date out for the evening, enjoying a family film with the kids or indulging in a night out to enjoy the latest blockbuster – watching a movie is something everyone can enjoy.

Need more convincing that cinema makes a great workplace reward? Well, here are our own top ten reasons why we think a cinema ticket is just the reward your staff members will love – See if you agree!

1. CINEMA OFFERS SOMETHING FOR EVERYONE

A staff rewards scheme must appeal to your entire workplace – a workplace that is infinitely diverse in age, demographics and interests. There genuinely are very few other activities that appeals to such a wide variety of people and gives such choice. Giving the reward of a cinema ticket gives your staff the freedom of choice; the choice of what movie they want to see, who they can take with them and when they choose to go.

2. CINEMA IS EASILY ACCESSIBLE

There are almost 800 cinema sites spread across the length and breadth of the UK, meaning that for the vast majority of people in the UK, getting to a cinema has never been easier. Filmology’s cinema vouchers can be used in over 480 cinemas across both the UK and Ireland, in both major chains like Cineworld and ODEON, or at smaller, more local independent theatres like Empire and Picturehouse.

And it’s not just cinema’s locations that are convenient; using easily distributable ticket eCodes, companies with multi-site operations or those that employ home-workers can email tickets to their teams, confident that there will be a cinema within easy reach of any location.

3. THEY MAKE A WORKFORCE FEEL VALUED

It’s always good to reward staff for a job well done. It’s a great morale boost for them to know that they’re appreciated for the value they add; plus, they’re likely to go home and share the news of the reward with family and friends, giving a good impression of the organisation that they work for.

The rewards for employees of a non-cash incentive can’t be underestimated. By offering a non-cash incentive in the form of a cinema voucher that can be used in an employee’s own leisure time, you’re showing them that you value the work that they’re doing and giving them a fun night out, without it denting the bank balance.

4. MOVIES CAN LIFT TEAM SPIRITS

Going to the cinema isn’t a one-off event for people – and the stats back this statement up, with cinema admissions passing 170 million in 2017. This shows that the UK public visit the cinema, on average almost three times a year (doubling if you’re aged between 15 – 24), and for the big movie events (take Marvel’s Avengers: Infinity War for example), it can sometimes even be more.

Cinema is a reward that people that can enjoy again and again. It’s also a fantastic way to motivate and lift team spirits because when one employee has been rewarded with a fun night out for free, it encourages colleagues to work harder for theirs, too.

Discover how cinema is helping organisations bring out best behaviours in both consumers and employees – DOWNLOAD OUR FREE EBOOK TODAY!

5. YOUR FLEXIBLE FRIEND

Cinema vouchers can be used at a time that suits your employees, so they can take full advantage of their reward at a time that suits them. They can wait until a particular film is released, or maybe plan their cinema trip around the weekend or the availability of friends. Cinema eCodes are an even more convenient way of seeing a film, allowing online booking and delivery to the recipient instantly via email.

6. CINEMA REWARDS ARE COST EFFECTIVE

The cost of going to the cinema has been rising sharply over the last few years, so whilst it remains a popular pastime for many, it can be very expensive, too. Cinema ticket vouchers are a low-cost reward for businesses that can be awarded to a high number of staff without costing a fortune. And, with a trip to the cinema becoming ever more expensive, they also have a high perceived value.

7. MOVIES RESET THE WORK / LIFE BALANCE

We all know about the importance of getting the work / life balance right, and by rewarding your team with a night of complete escapism at the cinema, you are showing them that you care about their health and wellbeing. Resetting that all important work / life balance can help your workforce return to work feeling refreshed and ready to keep delivering, over and over again.

8. A BREAK FROM THE NORM

Ever feel like you’re Bill Murray in Groundhog Day; reliving the same day over, and over again? Some weeks it can seem that all we do is go to work and back home again. The rat race consumes us and the monotony of it can become frustrating, so an outing to go and see the latest blockbuster or hit movie can offer some much-needed respite. Offering your staff the opportunity to do this at the company’s expense is a fantastic way to boost morale and break the cycle.

9. CINEMA IS PURE ESCAPISM

One of the best things about going to the cinema is the pure escapism that immersing yourself in a great film can offer. With no emails, no ringing phones, no demanding customers, managers or colleagues, it’s a chance to really lose yourself in a different world.

10. THE CHANCE TO SPEND QUALITY TIME WITH FAMILY & FRIENDS

Finally, whether family or friends, surrounding yourself with people you care about is a great way to recharge your batteries. A trip to the cinema is something to look forward to, a fun night out, but it offers more than an evening together; it offers a shared memory and something to talk about for a good while afterwards.

Rewarding and recognising people doesn’t always have to be about those grand gestures and big budget incentives – money isn’t everything when it comes to incentives. More often than not, simple, smaller gestures of gratitude can be just as effective in letting your staff know that their effort has made a difference and is truly appreciated.

Providing a reward that has such versatility and appeal, at a fraction of the price of big budget reward schemes, is a valuable part of any HR Manager’s toolkit.

Find out more about changing behaviours using the power of cinema – Download our FREE eBook here