To offer the first 2,000 customers who subscribed to the Guardian or Observer newspapers (print or digital) the opportunity to claim a pair of Vue cinema tickets each month for 12 months.


Subscribers were sent a unique code, 35 days after their subscription commenced, along with the link to a promotional website containing full details of how to claim. They were asked to enter their code and email address to register an account, allowing them to claim their first month’s cinema ticket codes. The client also ran a competition for existing subscribers, offering them the chance to win a pair of Vue cinema tickets. Up to 10 pairs will be available to win.


  • Designed, built and hosted the promotional website
  • Provided a batch of 2,000 unique cinema ticket codes
  • Validated all inbound claims
  • Fulfillment of two cinema ticket codes per month to all validated participants
  • Provided a dedicated Customer Services email address for enquiries
  • Handled all inbound enquiries on behalf of the client
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