THE BRIEF:

To offer purchasers of Kaspersky products the opportunity to win one of two Mission Impossible 5 themed holiday prizes.

THE SOLUTION:

Kaspersky partnered with Paramount Pictures, offering purchasers of their products the chance to win a holiday prize with the release of the highly anticipated Mission Impossible Rogue Nation movie. Having successfully delivered a number of promotions for Kaspersky, Filmology was approached to manage this on their behalf. Consumers who purchased selected online software were entered into a prize to win one of the two-holiday prizes. They were directed to a promotional website with details of each holiday prize available. Consumers selected the particular prize draw that they wished to enter, along with their details with their details – winners were drawn at random.

WHAT FILMOLOGY DID:

  • Created and launched a promotional website where consumers of Kaspersky could register to enter to win one of the two holidays available – Washington DC or Morocco. At the end of the promotion, Filmology managed the prize draw and passed the winner’s details to the holiday agencies that had provided the prizes.

WANT TO KNOW MORE?

Cinema ticket promotions are bread and butter to the Filmology team! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

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