THE BRIEF:

To increase sales of Disaronno through Sainsbury’s stores.

THE SOLUTION:

Receive two FREE Cinema tickets with every purchase of 50cl bottles of Disaronno Liqueur. Customers who purchased bottles of the liqueur were invited to enter a code delivered via the till receipt into a specially created website. Participants were then issued with two online codes, which allowed them to book seats to see a film at any Cineworld Cinema in the UK.

WANT TO KNOW MORE?

Cinema ticket promotions are bread and butter to the Filmology team! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

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