Our client, Entertainment One, were in need of an engaging sales promotion to help sales of their DVDs in ASDA stores with a movie-related incentive.


Filmology created an on-pack sales promotion offering consumers a free e-Gift Voucher that could be redeemed to obtain £3.00 off any item purchased at any Cineworld in the UK and Ireland.

Consumers needed to purchase a promotional title (a choice of over 60,000 DVDs were available – so something for everyone!) within the promotional period. Promotional titles had stickers on the packaging directing consumers to the promotional website and instructions on how to claim.

To make this process as easy as possible for the consumers, claimants were required to upload an image of their till receipt to prove proof of purchase. The till receipt was then validated by an online programme and if the claim was valid, the consumer was issued with one free e-Gift Voucher via email for every qualifying purchase. Nice!


  1. All negotiations and dealings with Cineworld
  2. Feedback and approval on all promotional communications
  3. Fulfilment of all valid claims
  4. Handling of customer queries


Creating a sales promotion that encourages consumers to take part is what the Filmology team has been doing for over a decade! If you’re looking to create a blockbuster partnership between your brand and an upcoming movie, get in touch with the Filmology team via the link below!

Click here to contact the Filmology Team

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